Viva launches new vertical content streaming platform VMB Viva Movie Box for the mobile-savvy generation
Viva Communications Inc., the biggest entertainment company in the Philippines, today announced the launch of Viva Movie Box, a new streaming platform designed to cater to the mobile-centric viewing habits of contemporary audiences. The launch is timed to coincide with the company’s 44th Anniversary, marking its continued adaptation to evolving media consumption patterns. VMB Viva Movie Box is a vertical video platform featuring serialized content with episodes running for approximately one to two minutes each. This format, known as "micro-drama," delivers quick, engaging bursts of entertainment intended for instant, on-the-go consumption, aligning with the preferences of the younger, digitally native audience weaned on social media. The content lineup for the platform will span several genres, including romance, family dramas, stylized (campy) narratives, and adult-drama films. The programming utilizes a strong, serialized soap opera structure, condensed and ada...